There are a lot of different free web statistic analysers out there and you may find it confusing and do not know which one you should choose. Of course the best way is to test each of them yourself and find out which one is the most suitable for you.
However, many webmasters may not have enough time to test all these packages themselves and in fact it really takes time to do the tests. As a result, this simple guide is created to help you to make your choice. Below are some of the most popular packages, and we will review each free web statistic analyser.
ClickTale
Just like all the other statistics packages. As a free web statistic analyser, ClickTale will give you all the fundamental statistics such as the number of pageviews and visitors to your websites.You can also see the details and activities of recent visitors to your websites.However, the above is the most powerful part of ClickTale. It is a very strong package because it can show you how visitors are actually browsing your website, which is not available in any other packages. You can see movies of How the Visitors Move the Cursors. It also provides a website heatmap, which shows which part of a webpage is viewed most and to how far visitors are scrolling your webpages.
ClickTale provides both free and paid services, for the free version, it will record about 400 page visits a month. For the paid version, it will record more page visits. You will also find a unique feature for paid version. It is that it can record the behaviors of the visitors even in secure pages such as https pages.
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Google Analytics
Google Analytics is a free web statistic analyser by Google. In fact, Google started this web statistics tools in 2005. It is totally free and can give you virtually unlimited traffic log. You can apply for a Google account and then you can use it. It will give you nearly all the basic statistic you need. The most basic will be of course the number of visits and pageviews. Besides, you will also get reports on the physical locations of the visitors.It also provides report on the referral sites. The pie chart it gives is a very useful one. It simply show you the distribution of referral sites, you will know if most of your traffic comes from search engines, or other sites. And from this you will have insight on how you should improve your off page optimizations. It will be perfect to work with your Adwords account for the purpose of conversion tracking.
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StatCounter
There are a lot of useful features for StatCounter. In fact it is one of the most popular free web statistic analyser on the internet. The best is that it is an invisible counter although it is a free services. As for many other website analysis packages, you will expect all the basic statistics such as the number of visitors, browser and OS statistics.Besides the basics, it gives you more than you can expect. You can find the resolution of the monitor settings of the visitors, and you can also see if javascript is enable in their browser. It will even give you detailed recent pageload and visitor activities. You can see where the most recent visitors come from, the referral page etc. StatCounter also provide maps of the location of the recent visitors so that you can compare the details of different visitors at different time of the day.
However, one drawback of StatCounter is that it is not totally free. It will start charge you if your websites have more than 250,000 pageloads a month.
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GoStats
This free web statistic analyser offers comprehensive statistics. Without any surprise, you will not miss any basic statistics. You can find trends of visits to your websites. You can see the statistics for one day, 7 days, and 30 days. Like StatCounter it will give you details of the most recent visitors so that you can have a closer look at your websites.However, unlike StatCoutner, you have to put a backlink to GoStats if you are using the free version. You may not want this but if you feel alright with it. GoStats can be your choice.
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