Most webmasters will try to analyze their websites with various tools. However, some newbies may wonder why they do so. In fact the primary objective of web log analyzer is to understand how a site is performing. This will help to improve the user experiences and hence improve the traffic of the site.
Measuring the Performance
In order to analyze a website, as discussed, you will need various tools. You will also need different indices to evaluate the performance of the website. In fact one of the factors most webmaster will consider is the number of visitors. At this point it may not be difficult to understand why this is an important factor.However, if the objective of web log analyzer is to improve user experience, can this data of number of visitors give us any insight? The answer is yes and no.
For example, if it is found that 90% of the visitors are from the U.S. Then the contents of the website can be written in American English. This will certainly help in the user experience. Another scenario is that if 50% of the visitors are from China. Then it may help if a Chinese version of the website is created.
How a Visitor Views a Web Page
However, the above can only help to improve the website in a macro perspective. It is impossible to evaluate a website in a micro perspective with the above data. Here, the notion of micro perspective refers to the actual behavior of visitors when they are viewing a website. It will be useful to know where visitors click on a web page, where they are moving their cursors, or even how far they scroll down the page. Remember that the objective of web log analyzer is to improve user experience, and to this end the micro perspective will be more important than the micro one.Study the Behavior of Visitors to Websites
In order to study and analyze the actual behavior of visitors of websites, other tools will be needed. In fact, a brand new web site analysis service called ClickTale can service this purpose nicely.With ClickTale, it is possible to track and study how visitors behave when they are viewing a website. Movies of how the cursors are moving can be seen. Besides, it also provides heatmaps so that webmasters can study how visitors view a web page and how far they are scrolling down a page. It can work with traditional web analysis data and combining them can server the objective of web log analyzer very well.
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