Undoubtedly website data analysis can help you to improve your website and hence boost the conversions. However, there are so much data that can be gathered for a website and analyzing a website without care can give you biased conclusion and this can harm the website badly. As a result, it is essential to know how to analysis website critically.
Number of Visitors
What webmasters care most is probably the traffic. Traffic can mean money in most cases. Some newbies may put a hit counter on their website and hope to get some traffic data of their websites. In fact, we cannot just look at the number the counter give us. We have to distinguish between page views and unique visitors. Page views (PV) are total number of page viewed by the visitors while unique visitors (UV) are the number of unique visitors, usually counted by ip, who has visited the website. In order to analysis website critically, we will need to study the relationship between PV and UV.Referral Domain
You will also need to study the referral domains. From this you will know which websites give you more traffic. If you are aiming at getting most traffic from search engine, then the top referral domains should be the search engines. The question here is how to analysis website critically after we know all these referral domains. You should follow the referral domains to see and explore why traffic can be generated from these websites. This will help you to understand how you can generate more traffic from other websites.Search Keywords
Most website data analysis packages can give you the top 10 or top 20 search keywords. You may ask how to analysis website critically using this data. This data is very important if you are doing SEO. You can study the keywords to see if it matches your SEO targets. If they are not matching, this means you will need to put more effort on your SEO.You can also explore new keywords, especially long tail keywords from this data. If you see there is a search keyword that you have not been thinking of. You can try to explore this keyword and see if it is worth optimizing for it. You can find a lot of treasures from this data.
There are a lot more to consider in order to answer the question How to Analysis Website Critically. You will also need to analyze the countries of origins of the visitors and the number of visitors at different time. The key is to think out of the box and you can find the data very useful in order to boost the conversions.
|
| On Website Data Analysis |
| Tips on Website Analysis |
| Tips on Website Traffic |
| Useful Resources |